The Traffic Decline: Why Visits Are Down but Influence Is Up Traditional organic traffic is shrinking because search engines have evolved into answer engines, satisfying user intent directly on the results page. If your analytics show a dip in sessions but your revenue or brand queries are stable, you aren't alone. You are witnessing the "Zero-Click" reality. The "Wall" Effect:  Google’s AI Overviews and TikTok’s semantic search provide immediate answers. Users no longer need